September 24, 2009 
How do you create a Cult Website? Luck and an original, creative idea.
You may have heard of PostSecret, but in case you aren’t part of the cool club…PostSecret is an ongoing community art project, created by Frank Warren, in which people mail their secrets anonymously on one side of a homemade postcard. Select secrets are then posted on the PostSecret website, (http://postsecret.blogspot.com/) or used for PostSecret’s books or museum exhibits.
The simple concept of the project was that completely anonymous people decorate a postcard and portray a secret that they had never previously revealed. No restrictions are made on the content of the secret; only that it must be completely truthful and must never have been spoken before. Entries range from admissions of sexual misconduct and criminal activity to confessions of secret desires, embarrassing habits, hopes and dreams.
Since its start January 1, 2005, the site has become truly viral with over 1,000 postcards sent in each week, totaling over 300,000 postcards in four years.
Frank spoke at Page Auditorium at Duke University on March 18th and I got the chance to interview him before his show.
If YOU have a secret, postcards to be sent into PostSecret are addressed to:
Post Secret
13345 Copper Ridge Rd
Germantown, Maryland 20874
I’m getting pretty good page hits on my little blog but I’m not anywhere near “Cult” status yet. Got any favorite “cult” websites you frequent?
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